The seed of innovation sprouted from a disappointing lunch—soggy bread, wilted lettuce, and turkey that had lost its flavor. No matter how tightly he wrapped it or how carefully he sealed the container, the food never stayed fresh. As a motor engineer, he had tried countless "advanced" solutions on the market, yet none were both simple to use and reliably kept food fresh.

That moment of frustration became a mission: Why should keeping food fresh—and enjoying it—be so hard?

That moment led to the birth of Fresko — inspired by the Italian word “fresco,” meaning “fresh and delicious.” From the very beginning, we knew we weren’t just building better appliances. We were reimagining the way freshness could live in every part of the home.

Our first innovations made food preservation and processing simpler and smarter, helping families hold onto freshness and enjoy more. But for us, freshness goes far beyond what’s in the fridge. It’s a feeling — in the air you breathe, the meals you prepare, and the space you come home to.

That’s why Fresko is growing beyond the kitchen. From smart food storage to home wellness solutions, everything we create is designed to make fresh, simple living effortless — for everyone, every day.